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Why AMPLIFY! Local District Day Conference 2021?

Love For Our Community

African American tobacco control projects funded by the California Tobacco Control Program, join together to engage and educate stakeholders and the community about the effects of deadly tobacco products in our communities. Join us for discussions surrounding solutions! Breakout sessions will highlight the state of Black health as it relates to tobacco control, ideal communities and regional tobacco policies in the state of California.

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AMPLIFY! Local District Day Conference 2021 Schedule

 Opening Remarks & Keynote

The state of California tobacco control policy. Presented by AMPLIFY! African American Statewide Coordinating Center

10:00 AM - 10:45 AM

Breakout Session I

11:00 AM - 11:45 AM

Ideal "Tobacco Free" Community Workgroup Session *Please use the Zoom link provided for your region.

MYNT (Fresno County)


KOLS (Los Angeles County)

I.E. Smokeout (Riverside County)

The Nile Sisters (San Diego County)

Breakout Session II

12:00 PM - 12:30 PM

California Tobacco Control Program Regional Grantees inform & educate stakeholders about local tobacco control policy initiatives.


Local District Day Presentations *Please use the ZOOM link provided for your region.

MYNT (Fresno County)

KOLS (Los Angeles County)

I.E. Smokeout (Riverside County)

The Nile Sisters (San Diego County)

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African American Statewide Coordinating Center

The African American Coordinating Center (AMPLIFY!) provides culturally relevant expert support and tailored assistance to tobacco control programs, non-traditional partners and the greater community.  We are working to engage the African American/African Immigrant communities in our movement.

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Youth Leadership Institute

Mobilizing Youth to Nix Tobacco (MYNT)

MYNT is a youth leadership coalition (14-24 yo) that is committed to reducing tobacco-related health issues that negatively impact the African-American Community in the Central Valley. MYNT gives young people a first-hand experience to create healthier and more equitable neighborhoods. Youth and adult allies work in community as a team, designing engaging campaigns through social media and other creative platforms. We organize exciting cultural moments to bring the community and resources together. Our goal is to see our communities thrive, free from the influence of tobacco, and this is how we are going to get there:


African Public Health Coalition

Keeping Our Lungs Safe (KOLS)

KOLS is a project funded by the California Tobacco Control Program that aims to reduce tobacco-related health disparities among the African/Black communities. Our goal is to promote health equity through community education and policy change.

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Riverside County Black Chamber of Commerce

I.E. Smokeout

IE Smokeout's goal is to show the African American community about the dangers of smoking and vaping. They strive to increase public awareness on the consequences of tobacco use. The project equips and empowers citizens to advocate for local anti-tobacco policies and programs in schools.


Niles Sister Development Project


Nile Sisters Development Initiative helps refugee women and their families in San Diego County overcome barriers and become socially and economically self-reliant through education, training, and support. NSDI, is a regional Southern California community-based organization headquartered in San Diego County, with satellite programs in Orange County and a second office in Los Angeles County. Since 2001, the nonprofit, has provided culturally/linguistically proficient services to thousands from impoverished and marginalized populations in health education/disease prevention, employment, child development, mental wellness, smoking cessation, and domestic violence.

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Conference Speakers

Carol McGruder

Program Director, AMPLIFY!



Carol McGruder is a seasoned veteran of California’s tobacco control experience, and a founding member and Co-Chairperson of the African American Tobacco Control Leadership Council (AATCLC).  Created to inform the direction of tobacco control policy, practices, and priorities, the AATCLC works at the intersection of public health policy and social injustice.  They have fought resolutely against the decades of racialized tobacco industry targeting of the Black community and the resulting 45,000 Black lives lost each year from tobacco related diseases.


The AATCLC has been at the forefront of the national movement to restrict the sale of mentholated tobacco products, assisting municipalities across the country.  They now engage with other advocates to fight back the tobacco industry referendum on Senate Bill 793, California’s statewide menthol sales ban that would have gone into effect January 1, 2021.


In 2020, the AATCLC, the Action on Smoking and Health, the American Medical Association and the National Medical Association filed an administrative lawsuit against the Food and Drug Administration for their failure to take mentholated tobacco products off the market.  The lawsuit prompted the FDA to declare that it will engage the rule making process to take deadly menthol and little cigars off the market.


Carol and the AATCLC have received honors and accolades from many organizations including the Public Health Law Center, SRNT, American Legacy Foundation, and the San Francisco and Berkeley Branches of the National Association for the Advancement of Colored People.  She served as NAACP Branch President for Berkeley, CA for two terms.

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Y'Lonn Burris

Program Manager, AMPLIFY!

Opening Session 


Y'Lonn Burris is the current Amplify Project Manager and has served as the Project Coordinator and now Manager since Amplify's inception.  Under her leadership, Amplify has established a statewide presence and associated the coordinating center as the leading African American tobacco control technical assistance provider for community and faith-based organizations. Under her direction, AMPLIFY has facilitated three successful AMP UP Leadership cohorts, conducted (2) annual Black caucuses, and held numerous cross-collaboration webinars to expand educational opportunities.

Y’Lonn Burris is a globally-minded project manager with a public health social justice lens. She possesses a broad range of effective professional skills which include project management, public relations, communications, marketing, and community engagement experience. She brings drive and energy to her current position with the African American Statewide Coordinating Center. As a Certified Tobacco Treatment Specialist, she remains passionate regarding cultural competence and understanding, particularly as it pertains to priority populations. Y’Lonn is a Southern California native, she holds a bachelor’s degree in Communications from California State Fullerton and Masters in Public Health from  Azusa Pacific University.

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Breakout Sessions I & II
Presented By
Regional Grantees

Presented By

Regional Grantees

California Tobacco Control Program

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Fresno County



Los Angeles County


Nile Sisters

San Diego County

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I.E. Smokeout

Riverside County

Contact Us

888-881-6619 Ext. 104

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